I have chosen an ad from the alcohol beverage called SKYY Vodka. To me in the ad it looks like a well proportioned, very sexy female is lying on the beach minding her own business enjoying the beautiful blue ocean and blue sky, picture perfect. And a well dressed man in a suit comes along and strattles her upper body, in his right hand he is gripping a bottle of SKYY Vodka and in his left hand he is gripping to martini glasses. Also it seems like the man is trying to expose his package area under his suit pants for her to look up at and see.
To me I would say that this is treating the woman in the ad like she is a sex object, and the man in the suit on a hot beach is trying to persuade her one way or another to drink SKYY Vodka and get drunk and possible have sex with him.
As far as intended audience, I would say it would range from 18 to 45. It centers on middle class people because of the suit he is wearing and the environment that they are in. As for the gender I think the ad is more based towards males, giving them the impression if you can get her drunk on SKYY Vodka then you have a good chance on getting laid tonight. Also it targets the white race, they both seem to be white to me. The location seems to be a remote beach on a exotic island. Also a think that the article is targeting mostly single people or pertaining to the single life, I do not see any wedding bands on either one of the people in the ad.
Hi Greg,
ReplyDeleteIt seems like you have a great start here. I look forward to reading the written assignment. It seems like these are notes that you have collected; therefore, I would like to see these organized for the written assignment so that it follows a cohesive pattern. What may be helpful is getting an idea of how much Skyy vodka is. This may help with the social class that you have identified.
Ms. C