Thursday, February 24, 2011

Establishing ethos

     I believe that Kenny Chesney has established a great amount of ethos with his audience by all of the awards he has received and the charity work he does. Chesney is an American country music singer and songwriter. Chesney studied marketing at East Tennessee State University in Johnson City, TN. He graduated from that college in December 1990, with a degree in advertising.
     Chesney has recorded 15 albums, 14 of which have been certified gold or higher. Over the life of his career, Chesney has been honored with numerous awards from the Academy of Country Music Awards, Billboard Music Awards, People's Choice Awards. Chesney has received six Academy of Music awards, including four consecutive Entertainer of the Year Awards from 2005 to 2008, as well as six Country Music Association awards. He is one of the most popular touring acts in country music. The Country Music Association honored Chesney with the Entertainer of the Year award in 2004, 2006,2007,and 2008. Other notable awards include the Academy of Country Music's 1997 New Male Vocalist of the Year, 2002 Top Male Vocalist of the Year.
     Chesney's most recent charity work includes working with the V Foundation. Founded by the late Jim Valvano, the V Foundation is a charitable organization dedicated to saving lives by helping to find a cure for cancer. Valvano, former coach of North Carolina State Wolfpack Basketball team, died on April 28, 1993 following a year long battle with cancer. In 1998, Chesney recorded a limited edition single titled "Touchdown Tennessee". The single was tribute to John Ward, a former broadcaster for the University of Tennessee Volunteers' football team. St Jude Children's Research Hospital and the John Ward Scholarship Fund received a portion of the single's sales.

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