Establishing ethos

     I believe that Kenny Chesney has established a great amount of ethos with his audience by all of the awards he has received and the charity work he does. Chesney is an American country music singer and songwriter. Chesney studied marketing at East Tennessee State University in Johnson City, TN. He graduated from that college in December 1990, with a degree in advertising.
     Chesney has recorded 15 albums, 14 of which have been certified gold or higher. Over the life of his career, Chesney has been honored with numerous awards from the Academy of Country Music Awards, Billboard Music Awards, People's Choice Awards. Chesney has received six Academy of Music awards, including four consecutive Entertainer of the Year Awards from 2005 to 2008, as well as six Country Music Association awards. He is one of the most popular touring acts in country music. The Country Music Association honored Chesney with the Entertainer of the Year award in 2004, 2006,2007,and 2008. Other notable awards include the Academy of Country Music's 1997 New Male Vocalist of the Year, 2002 Top Male Vocalist of the Year.
     Chesney's most recent charity work includes working with the V Foundation. Founded by the late Jim Valvano, the V Foundation is a charitable organization dedicated to saving lives by helping to find a cure for cancer. Valvano, former coach of North Carolina State Wolfpack Basketball team, died on April 28, 1993 following a year long battle with cancer. In 1998, Chesney recorded a limited edition single titled "Touchdown Tennessee". The single was tribute to John Ward, a former broadcaster for the University of Tennessee Volunteers' football team. St Jude Children's Research Hospital and the John Ward Scholarship Fund received a portion of the single's sales.

Writing assignment for Feb 10th

On the cover of Cosmopolitan, the highlighted issues that stand out are, 60  SEX TIPS, LOOK LEANER NAKED, WHAT DO YOU DO WHEN YOUR GUY GETS ALL QUIET? and ORGASM VIRGINS. Ashley Greene is featured on the cover of the January 2011 issue. She is dressed sexy, in a pair of really short cutoff shorts, tied up white shirt in the front, and it looks like she is not wearing a bra because she is showing a partial breast. And she has a seductive, sexy look on her face. The background is a purplish color, kind of plain. The highlighted titles are black, yellow and white, so they can stand out. The color of the background suggests to me a mellow feeling, with all different types of fonts for the lettering. The audience would be both male and female, because it has some helpful hints for both men and women. Mostly about sex. How to look leaner naked would probably be steered more towards women, since they are more worried about how their body looks. Another highlighted issue is Orgasm Virgins, that I think would attract more men than women, just because of bthe word Virgins. Based on the picture of Ashley Greene, I think a lot of young females would be attracted to this issue because she is sexy and they might be able to get some helpful hints to spice up their appearence. Reaching the targeted audience was easy, Cosmopolitan magizine is mostly about sex and sex sells in todays society. Emotional response would probably vary from one person to another, you might get helpful advice that you like or you might get upset or angry that you will never be able to look like Ashley Greene.